Advanced keyword research is put into every single SEO job. Choosing the right keywords and key phrases is a crucial component to any website trying to rank higher on search engines such as Google. These are the terms or phrases that are emphasized throughout the content of your website.
It is extremely important that the content on your website is structured properly. This includes proper grammar, sentence flow, word choice, and tense sensitivity. Web copywriting is done so that each page of your website is easily crawlable. Your website is tailored for visitors, this means it needs to read well and have no visible signs of keyword stuffing.
Creating keyword-rich internal links is important for every page on a website. Quality links help the search engines to spider your pages more easily, and it makes navigating the site much more fluent. Internal links that point back to the homepage increase site authority, which in turn helps search engines rank the website.
On-page optimization helps identify certain sections of your website such as header tags, meta keyword tags, and the meta description. This can be linked to properly structured content, whereas search engines rank header authority. For example: H1 is the headline or title, H2 is for section headlines, and H3 is used to subdivide ‘H2’ sections. This is essentially the backend of structuring content.
Google Webmaster Tools is the primary mechanism that is used to communicate to your website. It allows you to keep a close eye on the status of your website, identifying and issues or viruses that could pose as problematic.
Verifying your website includes these 5 methods:
The images on your website have an Image URL that search engines can identify and crawl via its file name. It is proper SEO tactics to name the images in a way that describe what the actual image is. This is an opportunity to add keywords into your page without displaying them visibly.
ALT text is another important part of this code. This is the text shown in browsers when images are not available to users. It is a short description of the image, and another chance to use relevant keywords.