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5 Great Ad Images That Convert


I am sure that you already know the image is the main attraction of this show. Meaning that the image is the thing that grabs hold of your attention, and draws you into reading the headline. Then the headline sends you to the body text, which will be the most descriptive part of your ad copy.

Once you realize that, you can start to analyze your target audience, and poke at their emotions.

Here is some great advice on Facebook ad images and the secret strategy behind them!

Focus on learning how to design Facebook ads on three different size templates.

  1. Landscape ad – typical FB ad – 1280×720 px
  2. Page post ad – same size for original content posts – either 800×800 or 940×788 px. Both work, one is square the other is more horizontal
  3. Carousel ad – multiple photos in a slideshow – 1080×1080 px

Too much text in an image will reduce the number of people it reaches, making the ad perform poorly.

If it has 20% or more of text in the image, it will affect the outcome. Use: to check to make sure it passes Facebook requirements.

Your photos should grab attention and poke at emotions. Name your image files with keywords related to the industry or company. It will enhance the search engine optimization results.


Image Strategy



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Images with a call to action (CTA) somewhere written in the text are solid. It doesn’t have to be a “Click RIGHT HERE” CTA, but that is good for sending people to a landing page or website. Either way, you will add a CTA button into the ad while creating the campaign. Facebook will ask you which button you would like to use for the ad, you should align that with your photos design.

In-Action Photos

Photos where people are in the middle of talking, or a sports action shot.

A freeze frame of a video clip. Can be of you, your typical customer, or any type of mid-action you can think of.


Picture of People

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This is a subconscious psychological drive that everybody has. Pictures with people in them always convert well, if it is done correctly.

It is always true that:

  • Men look at women
  • Women look at women
  • Women also look at babies and children

As a digital marketing professional, you can never go wrong with using pictures of people.

Test different photos of people. Targeting moms? Use photos of a crying or happy child, and see which performs best. It does not have to be a pleasant photo, it simply needs to trigger emotion and catch attention.

*Let’s say you walk into a bar. Sit down, look around, and everybody is minding their own business. Except one person is staring at you. Do you think you are going to look back at that person no matter what? I always do.

Use photos of people looking directly at you, or a person looking directly at somebody else in the photo.

Another great way to utilize photos of people is to pick ones where they are looking around. If there is somebody looking straight down, in particular looking at the headline, then you will look at the headline. It’s small psychological factors that matter here.

It’s small psychological factors that matter here.

Pictures of Things, and Psychographics

This should be self-explanatory. If you are targeting men and selling insurance, use a photo of a wrecked sports car. If you are selling cameras, use photos of a camera.

There are a ton of ‘stereotypes’ that we don’t often like to point out, but they are stereotypes for a reason: they are true. It is just another word for ‘psychographics.’

If you are selling jewelry, sell romance. You are selling it to men because typically they are the ones buying their significant other gifts. It’s not unethical, it works, so do it.

The main point is to use a picture of what you are selling. But think about putting that product into use, and then determine which picture suits the ad best.

Strange or Silly Images

Choosing alarming images can be a scrappy tactic, but it works also. It is designed to heavily interrupt the prospect, making them wonder why the picture is there in the first place.

If you utilize these strategies in your ad copy, then you will absolutely see better results. When designing the photos, dig deep into the mind of your audience. Almost like you would for targeting, but try to think about what TYPE of content is going to make them stop and grab their attention.

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